Affiliate Dashboard Overview

What affiliates see in their portal and how they track performance

Table of Contents

Affiliate Dashboard Overview

When affiliates log into their portal, they see a dashboard with performance metrics, earnings, and tools to promote your product. Here’s what’s available to them.

Dashboard Home

The main dashboard shows at-a-glance metrics:

Key Metrics

MetricDescription
ClicksTotal clicks on their referral links
LeadsVisitors who took an action (signup, form submit)
ConversionsCompleted purchases attributed to them
EarningsTotal commissions earned

Time Periods

Affiliates can view metrics for:

  • Last 7 days
  • Last 30 days
  • Last 90 days
  • All time
  • Custom date range

Affiliates find their unique referral links in the Links section:

https://yoursite.com?via=affiliate-token

They can append their token to any page:

https://yoursite.com/pricing?via=affiliate-token
https://yoursite.com/features?via=affiliate-token

Supported parameters (all work identically):

  • ?via=token
  • ?ref=token
  • ?affiliate=token
  • ?a=token

Promo Codes

Each affiliate has a unique promo code:

  • Displayed in their dashboard
  • Can be shared for offline promotion
  • Works independently of links

Use case: Podcasts, YouTube, print materials where links aren’t clickable.

Earnings & Commissions

Commission History

Affiliates can view:

  • All earned commissions
  • Commission amounts
  • Associated orders
  • Commission status

Commission States

StateMeaning
PendingEarned but not yet due for payment
DueReady for payout
PaidIncluded in a completed payout

Earnings Summary

  • Total Earned: All-time commissions
  • Pending: Not yet due
  • Available: Ready for payout
  • Paid Out: Already received

Payouts

Payout History

Affiliates can view:

  • All payouts received
  • Payout amounts
  • Payment dates
  • Payment method used

Payout Status

StatusMeaning
ProcessingPayout initiated
PaidPayment completed

Payment Methods

Affiliates may need to configure:

  • Bank account details
  • PayPal email
  • Other payment information

Configuration available in their profile settings.

Performance Analytics

Click Analytics

  • Total clicks over time
  • Click trends (daily/weekly)
  • Click-to-conversion rate

Conversion Funnel

Clicks → Leads → Conversions → Revenue

Visual breakdown of their funnel performance.

Top Pages

Which of your pages drive the most conversions from their traffic.

Account Settings

Affiliates can manage:

Profile Information

  • Name and contact details
  • Payment preferences
  • Tax information

Notification Preferences

  • Email notifications for new conversions
  • Payout notifications
  • Program updates

What You Control

As the program owner, you control:

Visibility

  • Which metrics affiliates can see
  • Commission details shown
  • Performance comparisons

Branding

  • Portal logo
  • Color scheme
  • Custom domain

Features

  • Self-service vs managed
  • What affiliates can edit
  • Payout configuration

Affiliate Experience Tips

Help Them Succeed

Good affiliate portals:

  • Load quickly
  • Show relevant metrics prominently
  • Make links easy to copy
  • Display earnings clearly

Communication

Keep affiliates informed:

  • New product launches
  • Commission rate changes
  • Program updates
  • Performance milestones

Resources

Consider adding:

  • Marketing materials
  • Product information
  • Best practices guide
  • FAQ section

Troubleshooting

Affiliate Can’t Log In

  1. Verify they accepted the invitation
  2. Check they’re using correct email
  3. Have them reset password
  4. Confirm account is active

Metrics Not Updating

  1. Allow up to 5 minutes for updates
  2. Check tracking is working
  3. Verify conversions are attributed

Commission Disputes

  1. Review the conversion details
  2. Check attribution data
  3. Verify cookie/referral was active
  4. Communicate findings to affiliate

Next Steps